The creation of the Systemic Innovations brand was a complex design process, as it needed to highlight both their STEM (science, technology, engineering and maths) programs, but also their Lego Education programs.
The logo clearly highlights their STEM focus, with the tag line ‘learning made fun’ in a font reflective of children and enjoyment. The design of their products (stationery, brochures and banners) required blending their own branding with the Lego branding requirements.