The Sandra Jones Centre is a home for orphans and abandoned babies and children in crisis in Zimbabwe. Over 900 children have passed through their care in the past 10 years.
Rather than using cliche imagery of a struggling African nation, I wanted to focus on the hope that the SJC provides. The logo and the products developed show lives that are radically changed and the smiles of these children shine through.
The logo used the vibrant colours of Zimbabwean flag and the hope of a rising sun, while the handwritten-style font gave the youthful aspect to the logo. The letterhead and stationary were developed using a montage of various children from the centre. Using the logo colours intermittently through the black and white montage reinforced the branding.