Sandra Jones Centre


Sandra Jones Centre


Branding, Print Design


The Sandra Jones Centre is a home for orphans and abandoned babies and children in crisis in Zimbabwe. Over 900 children have passed through their care in the past 10 years.

Rather than using cliche imagery of a struggling African nation, I wanted to focus on the hope that the SJC provides. The logo and the products developed show lives that are radically changed and the smiles of these children shine through.

The logo used the vibrant colours of Zimbabwean flag and the hope of a rising sun, while the handwritten-style font gave the youthful aspect to the logo. The letterhead and stationary were developed using a montage of various children from the centre. Using the logo colours intermittently through the black and white montage reinforced the branding.

In the beginning

My story

With over 16 years in the design industry, 10 specializing in aviation, Duncan has experience in almost any design project you could need. Whether it be a branding for a business, annual reports, books, brochures, promotional products or websites, Duncan enjoys creating something unique and meaningful.

He has worked with a wide range of clients and understands engaging with stakeholders and in managing all elements of projects, from quotations and planning through to working with print or production companies.

Born a South African and raised as an Australian meant growing with a love of wild landscapes and animals that can eat you. Mountain biking, photography and building tree houses/weapons with his sons are some of his other outlets.

Working from South Australia’s beautiful Fleurieu Peninsula, Duncan loves to be inspired by the creativity and colour found in nature every day.