The priority for this logo was clean-cut simplicity, a logo that can be seen as a motorbike raced by in a blur. The client wanted bold typography and colours in a logo that could be applied to many different motorbike parts, of different shapes and sizes.
Continuing the JNR brand development, we applied it to their first product and packaging, ready for their launch in November 2020. Working across states and with manufacturers overseas we created a strong and relevant application of the brand that can be replicated across their future products as well. Seeing the brand and product launch was an exciting moment for all of us!