The priority for this brand was a clean, simple design, a brand you could recognise as in a blur. The client wanted bold typography and colours that could be applied to many different motorcycle parts in a variety of shapes and sizes.

We continued to develop the JNR brand and applied it to their tie-downs packaging launched in November 2020. Working with various stakeholders and manufacturers overseas, we created a strong and relevant application of the brand that can be applied to many future products. The launch of the brand and product was an exciting moment for all of us!