Fitness For Granted was a Canberra-based personal training and pilates business.
CLIENT | Kirsty Grant
PROJECT TYPE | Branding and corporate identity

The logo typography and colour reflects the vibrant, active, on-the-go business approach. The angle and bold lettering shows direction and movement forwards. Yellow in stark contrast with its black background creates a real punch and gives strength to the typography. The logo is easily transferable to social media, stationery, products and clothing.