AAUS

Overview

The brief was to update an existing branding and create a clear and versatile design that could be used in corporate communications and awareness campaigns.

The Australian Association for Uncrewed Systems (AAUS) is Australia’s largest advocacy group for unmanned systems on land, sea and air. AAUS is a not-for-profit organisation with a mission to promote a professional, safe and economically viable industry. Based on the brief, I used the core elements of colour to represent the land, sky and sea, and worked the rotor shape into an abstract representation of the Australian continent.